New10 is an initiative from ABN AMRO that combines the bank’s financial knowledge with the agility of a start-up. Being a part of this fast-growing start-up my key responsibilities are:

  • Creation user flows, wireframes, prototypes, high fidelity mockups, and detailed UI and visual design specifications for desktop and mobile.
  • Build experiences based on user-centric design: develop or work from user-profiles and conduct task analysis, creating user scenarios or user stories.
  • Work closely with product management teams and highly technical development teams to support product launches. Bringing balance between business and user needs.
  • Conduct user research and testing.
  • Facilitator in Design Sprints.
  • Deliver a fast, clear and simple experience for small entrepreneurs looking for a loan.
  • Be a part of the fast-growing Agile team.

Design Process

At New10 I work with a design thinking framework, always looking up to research and data, definition of problem, prototyping and testing ideas. There I apply frameworks like Design Sprints, Lightning Decision Jams to help brainstorm and prioritize ideas. After validation I design the experiences and work close with developers to deliver it to the customers and monitor for future improvements.


Also, in parallel I help Salesforce developers with usability insights in building customized components in the platform, helping discovering user needs and designing it.

Cases for New10’s works are under request.

More Projects

Product and Packaging

Product and Packaging

Product Design/ Graphic Design
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